The idea of NapoliAmo appeared unexpectedly.
As Totò used to say, happiness is made up of moments, moments of forgetting.
Some of these moments, however, are capable of transforming themselves into an infinity, managing to accompany you throughout your life.
Naples, too, is a moment.
A moment, and you are already in love with it, without even realizing it.
You’re in love head over heels, and you don’t even know it.
Naples, though, always manages to slip back into your mind, even when you leave, when you go back home.
Afterwards, you will feel Naples inside you, all of a sudden you’ll seem to glimpse it in the face of an ordinary person amongst a crowd of people, you’ll seem to feel it on your skin while contemplating a reflection in the sea, you’ll seem to hear the shouts of happy children as a ball bounces nearby. You’ll hear Naples in a single musical note, in a good cup of coffee or while you’re enjoying an extraordinary Margherita pizza.
And it will be then that you’ll realize you’ve been infected by Naples and that that moment, that instant you thought had ended there, had, instead, transformed itself into an infinity, fixing itself inside of you, and making you sense that strong feeling of wanting to go back there.